free shipping on orders over $50 · the softmaxx stack is here →
supplements for the self-optimized

hone

evidence-based supplements formulated for guys who take their appearance seriously.

shop now the stack →
FDA-compliant
manufactured in the usa
GMP-certified
facility standards
no proprietary blends
full transparency
made for men 16-30
not your dad's vitamins
how it works

simple by design.

01
pick what you need

buy one product or get the full stack. each one works on its own.

02
take it every day

morning, evening. that's it. no loading phases, no cycling, no complicated schedules.

03
wait it out

collagen takes 8 weeks. biotin takes 12. we'll tell you exactly when to expect results. and we won't lie about it.

products

sharpen everything.

bestseller
define
skin structure complex

Hydrolyzed collagen peptides engineered for skin firmness, elasticity, and structure.

Type I & III Collagen Peptides · Hyaluronic Acid · Vitamin C
popular
glow
hair · skin · nails

Biotin-powered formula for visible results. Thicker hair, clearer skin, stronger nails.

Biotin 10,000mcg · Vitamin E · Folate · Keratin
new
restore
sleep · recovery · debloat

Magnesium glycinate for deep recovery. Better sleep means better skin regeneration, sharper features, and less face bloat.

Magnesium Glycinate 400mg · Chelated for absorption
the science

why it works.

collagen peptides

you can't moisturize your way to better skin structure. collagen works from inside the dermis. topicals sit on the surface.

28+ peer-reviewed studies
biotin

keratin is what hair and nails are made of. biotin is what your body needs to produce it. the dose matters. most brands use 500mcg. we use 10,000.

10,000mcg clinical dose
magnesium glycinate

cortisol is the reason your face looks puffy when you sleep badly. magnesium brings it down. we use glycinate because it actually absorbs. most cheap forms don't.

400mg chelated for absorption
no proprietary blends

if a brand won't tell you the exact dose of each ingredient, there's usually a reason. we show everything. if you want to verify our numbers, go ahead.

100% transparent labels
the daily routine

your protocol.

morning
define
1 scoop · mix with water or coffee
glow
2 gummies · with breakfast
evening
restore
2 capsules · 30 min before bed
3
ingredients per product
0
proprietary blends
48hr
shipping
8-12 wk
visible results
the softmaxx stack

all three products, cheaper than buying them separate. if you want to do this properly, this is where to start.

define glow restore
$75.97
$57.99
Save $17.98
our philosophy

what sets us apart.

we don't sell
  • testosterone boosters
  • fat burners
  • proprietary blends
  • anything without clinical evidence
  • 30-ingredient mega-formulas
we only sell
  • single-purpose compounds
  • clinically-dosed ingredients
  • transparent labels
  • supplements that affect how you look
  • evidence-backed formulations
about

we got tired of supplement brands that talk down to us or pretend we don't exist.

not a wellness brand. not a bodybuilding brand. we're for guys who care about how they look and actually want to know what's in their supplements.

every product started with a simple question: does the research back this up? if yes, we dosed it correctly and put it on the shelf. if not, we didn't bother. that's the whole filter.

we started this with $300. no investors, no connections. just two guys who thought this market was being ignored. if you're reading this, you found us early.

faq
who is hone for?+

guys who care about how they look and want to know what they're actually taking. if you're into looksmaxxing, softmaxxing, or just want better skin, you're the person we built this for.

what makes hone different from other supplement brands?+

we only make products that affect how you look. three products, each with a clear purpose. no filler, no 30-ingredient formulas where everything is underdosed, no vague claims.

how long until i see results?+

sleep improves within a week on restore. hair and skin from glow takes 8-12 weeks. collagen from define is similar. we'd rather tell you the truth now than have you quit at week four.

are these safe?+

made in a GMP-certified facility in the US. every ingredient is established and well-researched. the label shows exactly what's in it and how much. nothing hidden.

do i need to take all three?+

no. each one works on its own. if you only want to fix one thing, buy that one thing. the stack is just the most complete version of the routine.

what if i'm already taking supplements?+

check your labels for biotin and magnesium first. our doses are higher than most, so you don't want to double up. everything is listed clearly so it's easy to check.

is there caffeine or stimulants?+

none. restore is the opposite. it's specifically for winding down. no stimulants in anything we sell.

do you ship internationally?+

us only right now, with 48-hour processing. international is on the list. sign up for the newsletter and we'll tell you when it's live.

can i subscribe for monthly delivery?+

subscriptions are coming soon. you'll get a discount and never have to think about reordering. newsletter is the fastest way to hear about it.

stay in the loop

join the protocol

new products first. research we actually find useful. no filler emails. maybe once a week.

no spam. unsubscribe anytime.

ready?

sharpen everything.

start with the stack or just pick one.